Privacy Policy

Welcome to Fitness Blender LLC, a Washington limited liability company (“Company”). Company is an online platform offering health and fitness content, information, services, and products via the website www.fitnessblender.com and any other website, channel, application, mobile feature, and/or platform we operate (together, “Site”). In this Privacy Policy (“Privacy Policy”), the use of the words “Company,” “we,” “our,” and “us” refer to Fitness Blender LLC. The words “user,” “you,” and “your” refer to entities or individuals that access and/or use the Site. This Privacy Policy does not alter in any way the Web Site Terms and Conditions of Use ("Terms") or any other agreement you may have with us, and are hereby incorporated into the Terms.

Company takes seriously the issues surrounding privacy concerns, and is committed to respecting the privacy of our users and their data. This Privacy Policy explains how Personal Information (as defined below) may be collected, used, and disclosed by Company with your access and use of this Site. PLEASE READ THIS PRIVACY POLICY CAREFULLY BEFORE USING THE SITE OR ANY COMPANY SERVICES. BY ACCESSING THE SITE, CREATING AN ACCOUNT, AND/OR USING COMPANY SERVICES, YOU CONSENT TO THE POLICIES CONTAINED HEREIN.

Without limiting the foregoing, when you access and/or use certain features of the Site, your access to or use of such features will also be subject to all guidelines, terms, agreements, and conditions applicable to such features, including third party policies (the “Policies”). All such Policies are incorporated into this Privacy Policy by reference, and if the applicability of this Privacy Policy is incompatible with your access to or use of the Site, the relevant terms of such third party policies will control. Your access to and use of the Site is also subject to this Privacy Policy and our Terms.



1. What Is Personal Information?

Personal Information” means information that you voluntarily submit to us and that specifically identifies an individual (such as a name, address, telephone number, mobile number, or email address) or information about that individual that is directly linked to personally identifiable information. Personal Information can also include information about any transactions, both free and paid, that you enter into on the Site, and information about you that is available on the internet, such as from social media, web companies, or publicly available information that we acquire from service providers. Personal Information does not include “aggregate” information, which is data we collect that cannot be used to identify an individual, pseudonymous data, encoded or anonymized information, and/or aggregated data we collect or create about a group or category of services, features, or users, which does not contain personally identifying information. Our Privacy Policy does not restrict or limit our collection and use of aggregate information.

2. What Personal Information Do We Collect?

We collect certain information you voluntarily provide to us, including, without limitation, the information you enter if you create an account or profile, send us an email, enter into a subscription agreement or end user license agreement with us, request user support, or submit or post content to the Site.

We may automatically collect certain information when you use the Site including, without limitation, your Internet Protocol ("IP") address, your operating system, the browser type, the address of a referring site and your activity on the Site. We may also collect information from mobile phone users in a similar manner to optimize the mobile experience. Beyond mobile phone numbers, we may collect mobile screen resolution, device make and manufacturer, and may also collect the device’s unique identifier (in the iPhone’s case, a UDID), and, with your permission, your location. We treat this information as Personal Information if we combine it with or link it to any of the identifying information mentioned above. Otherwise, it is used in the aggregate only.

We may also receive personal information from third parties about their users, and may combine this information with other Personal Information we maintain about you. If we do so, this Privacy Policy will govern the combined information.

We may also receive personal information from users about third parties, and may process this information with other Personal Information we maintain about you for purposes of fulfilling user requests or providing services. However, such information is not otherwise stored by us, is not re-used in connection with other user accounts, and is not sold to third parties.

The Site may now or in the future allow users to send messages to each other. These messages may be stored for retrieval at later times in order to facilitate user communication.

The Site may now or in the future allow users to make transactions. Data will be securely stored when a transaction is made, including the date and type of purchase made, your credit card number, expiration date, billing address, and CW or security code number.

Even after you remove information from your profile or delete your account or cease use of our services, copies of that information may remain viewable elsewhere to the extent it has been shared with others, it was otherwise distributed pursuant to your privacy settings, or it was copied or stored by other users. If you post any of your information to a public area of the Site, please be aware that it is no longer “Personal Information” for purposes of this Policy, and we or anyone else may use such information without restriction. If you provide access to personal or other information, including your email address or name, to other users through the application of any of our privacy controls or other Service or Site settings, you hereby acknowledge and agree that Company has no control over nor liability for how others may collect, use, or disclose such information.

3. What Aggregated and Non-Personal Information Do We Collect?

We may use standard Internet technology, such as web beacons and other similar technologies, to track your use of the Site. We also may include web beacons in promotional email messages or newsletters to determine whether messages have been opened and acted upon. The information we obtain in this manner enables us to customize the services we offer visitors to our Site to deliver targeted advertisements and to measure the overall effectiveness of our online advertising, content, programming or other activities.

When you visit the Site, we may assign your computer one or more cookies, to facilitate access to the Site and to personalize your online experience. Cookies enable us to customize and personalize your experience on our Site, including the products and promotions that are offered to you. Essentially, a cookie is a small amount of data that is sent to your browser from a web server and is stored on your computer’s hard drive. Through the use of a cookie, we also may automatically collect information about your online activity on the Site, such as the web pages you visit, the links you click, and the searches you conduct on the Site. Most browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies. If you choose to decline cookies, please note that you may not be able to sign in or use some of the interactive features or services we offer.

Cookies from Third Party Vendors
Various third party vendors use cookies to serve ads based on a user’s prior visits to the Fitness Blender website and other websites.

  • Google's use of cookies enables it and its partners to serve ads to Fitness Blender users based on their visit to the Fitness Blender site and/or other sites on the Internet. Users may opt out by visiting the advertising opt-out page. Users can also opt out of other third-party vendor's use of cookies by visiting the Network Advertising Initiative opt-out page.
  • Fitness Blender uses Amazon Associates links for various products. When an Amazon link is clicked the user is taken to an Amazon webpage and their privacy policy applies.
  • Fitness Blender uses Power Systems Affiliate Program Links for various products. When a Power Systems link is clicked the user is taken to a Power Systems webpage and their privacy policy applies.
  • Fitness Blender uses HotJar for user experience improvements and feedback. Users may opt out by visiting the opt-out page.

4. Children

COPPA Compliance/Children’s Privacy. The Children's Online Privacy Protection Act ("COPPA") is a law created to protect the privacy of children under the age of 13. Company’s Site does not target children, and is not intended to be used by children without involvement and approval of a parent or guardian. If you are under the age of 18 years of age, you may register with Company or provide your personal information to Company only if you have the consent of your parent or legal guardian. Only if you are a subscriber over the age of 18 may you grant access to the Site to your minor children or those for whom you are guardian or responsible (“child”) and, by doing so, you agree that (a) Company may provide services to and collect personal information provided by your minor child and (b) you and your child will be bound by and comply with this Privacy Policy and the Company Terms. You may withdraw your consent by notifying us in writing at service@fitnessblender.com. Company does not knowingly collect personal information from minor children without such consent. As noted, you provide consent by registering your child for the Site and, in that case, will only use the information associated with such account to provide the services and as outlined in this Privacy Policy. You may review the personal information your child has supplied to us and modify or correct it and, upon your written request and subject to the caveat below, we will delete the personal information your child has provided to us. We will delete your child’s personal information (and yours) when your subscription ends. We will never request personal information from your child in any of our public posting areas and we will not require your child to provide more personal information than is necessary to provide the services you have authorized your child to use. PLEASE REMIND YOUR CHILD NEVER TO PROVIDE PERSONAL INFORMATION ON THIS SERVICE OR ANY OTHER SITE WITHOUT FIRST GETTING YOUR CONSENT. If at any time Company learns that a child under the age of 13 has submitted personal information to its online sites, we will take all reasonable measures necessary to remove such information from Company’s databases and not use such information for any purpose except where necessary to protect the safety of the child or others or as required by law.

FERPA Compliance. With regard to school-based activities, COPPA allows teachers and school administrators to act in the stead of parents to provide consent for the collection of personal information from children. Schools should always notify parents about these activities. For more information on parental rights with respect to a child’s educational record under the Family Educational Rights and Privacy Act ("FERPA"), please visit the FERPA site at http://www2.ed.gov/policy/gen/guid/fpco/ferpa/index.html.

5. How Do We Use the Personal Information We Collect?

In General. We may use information that we collect about you to:

  • Deliver the products and services that you have requested;
  • Manage your account and provide you with customer support;
  • Perform research and analysis about your use of, or interest in, our products, services, or content, or products, services, or content offered by others;
  • Communicate with you by email, postal mail, telephone, and/or mobile devices about products or services that may be of interest to you either from us or other third parties;
  • Tailor your user experience;
  • Develop and display third-party content and advertising tailored to your interests on the Site and other sites;
  • Enforce our Terms;
  • Manage our business; and
  • Perform functions as otherwise described to you at the time of collection.

Financial Information. We may use financial information or payment method to process payment for any purchases, subscriptions, or sales made on or through the Site or in connection with our services, to protect against or identify possible fraudulent transactions, and otherwise as needed to manage our business. Specifically:

  • Purchases. If you purchase products or pay for services via the Site, the transaction will be handled by our service vendor responsible for processing your payment. This vendor has its own privacy policy and those terms will apply to you. Please be sure to review them at the links provided during payment processing. Our vendor’s policies are also considered a part of this Privacy Policy and part of your agreement with us.
  • Credit Card Information. We will require your payment or credit card information in order for our payment vendor to process purchases. This includes your name, payment or credit card number, expiration date, billing address, and authentication codes or related information as needed to authorize the charge and complete the transaction. Credit card data is transferred over a Secured Sockets Layer (“SSL”) line if you are using an SSL enabled browser such as Microsoft Internet Explorer, Firefox, Safari, or Google Chrome. We also use SSL on other select pages where you enter Personal Information. This ensures that the Personal Information is encrypted as it travels over the Internet. This secure mode is enabled before any such information is transmitted from your computer. You will know you are in secure mode when the padlock or key icon in the upper right-hand or left-hand corner of the computer screen appears in the locked position. In addition, when accessing a secure server, the first characters of the site address will change from http to https.

Please review “Your Control” and “What Choices Do You Have Regarding the Use of Your Information” below.

6. What Personal Information Do We Share with Third Parties?

We want you to understand when and with whom we may share personal or other information we have collected about you or your activities on the Site or while using our services.

Personal Information. We do not share your Personal Information with others except as indicated herein or when we inform you and give you an opportunity to opt out of having your Personal Information shared. We may share Personal Information with:

  • Authorized Service Providers: We may share your Personal Information with our authorized service providers, including advertisers and corporate partners, who perform certain services on our behalf. These services may include fulfilling orders, processing credit card payments, providing customer service and marketing assistance, performing business analysis, supporting the functionality of the Site and our services, and supporting surveys, offering additional or related services, and other features offered through or in connection with the Site. These service providers may have access to Personal Information needed to perform their functions but are not permitted to share or use such information for any other purposes.
  • Other Situations. We also may disclose your information:
    • In response to a subpoena or similar investigative demand, a court order, or a request for cooperation from a law enforcement or other government agency; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases, we may raise or waive any legal objection or right available to us, in our sole discretion.
    • When we believe disclosure is appropriate in connection with efforts to investigate, prevent, report, or take other action regarding illegal activity, suspected fraud, or other wrongdoing; to protect and defend the rights, property, or safety of our company, our users, our employees, or others; to comply with applicable law or cooperate with law enforcement; or to enforce the terms and conditions that apply to our Site or other agreements or policies.
    • In connection with a substantial corporate transaction, such as the sale of our business, a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy. Any future companies to whom we may work with will be consistent with our own privacy policies.

We will work to ensure that any third parties to whom we may disclose Personal Information will be consistent with this Privacy Policy. Those additional privacy policies will govern use, handling, and disclosure of your Personal Information once we have shared it with those third parties as described in this Privacy Policy. If you want to learn more about third-party privacy practices, we encourage you to visit the websites of those third parties. These entities or their servers may be located either inside or outside the United States ("U.S.").

Aggregated and Non-Personal Information. We may share aggregated and/or non-Personal Information we collect under any of the above circumstances. We may also share it with third parties to develop and deliver targeted advertising on the Site, through our services, and on websites of third parties. We may combine non-Personal Information we collect with additional non-Personal Information collected from other sources. We also may share aggregated information with third parties, including advisors, advertisers, and investors, for the purpose of conducting general business analysis. For example, we may tell our advertisers the number of visitors to our website and the most popular features or services accessed. This information does not contain any Personal Information and may be used to develop website content and services that we hope you and other users will find of interest and to target content and advertising.

7. Social Media

The Site may include social media features, such as Facebook, Twitter, LinkedIn, and YouTube widgets, or interactive mini-programs that run on the Site. These features may collect your IP address, which page you are visiting on the Site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on the Site. Your interactions with these features are governed by the privacy policy of the company providing it.

Facebook: https://www.facebook.com/about/privacy

Google: https://policies.google.com/privacy

8. Your Control

  • You can choose not to provide us with certain information, but that may result in you being unable to use certain features of the Site and our services because such information may be required in order for you to register, purchase products or services, participate in a survey, event, or promotion, ask a question, or initiate or engage in other transactions on the Site or through our services.
  • When you register on the Site you may be given a choice as to whether you want to receive email messages and/or newsletters about product updates, improvements, special offers, or containing special distributions of content by us. At any time you can choose to no longer receive commercial or promotional emails or newsletters from us by using the email address associated with your account to send an email to service@fitnessblender.com with the word “Unsubscribe” in the subject line. You also will be given the opportunity, in any commercial email that we send to you, to opt out of receiving such messages in the future. It may take up to ten (10) days for us to process an opt-out request. We may send you other types of transactional and relationship email communications, such as service announcements, administrative notices, and surveys, without offering you the opportunity to opt out of receiving them. Please note that changing information in your account or otherwise opting out of receipt of promotional email communications will only affect future activities or communications from us. If we have already provided your information to a third party (such as a credit card processing partner) before you have changed your preferences or updated your information, you may have to change your preferences directly with that third party.

9. Links to Other Sites

The Site may contain links to other sites. Any Personal Information you provide on the linked sites is provided directly to that third party and is subject to that third party’s privacy policy. This Privacy Policy does not apply to such linked sites, and we are not responsible for the content or privacy and security practices and policies of these sites or any other sites that are linked to from our Site.

10. What Steps Do We Take to Protect Your Information Online?

We take reasonable measures to protect your Personal Information in an effort to prevent loss, misuse, and unauthorized access, disclosure, alteration, and destruction. Please be aware, however, that despite our efforts, no security measures are perfect or impenetrable and no method of data transmission can be guaranteed against any interception or other type of misuse. If we become aware of a security systems breach, we will attempt to notify you electronically using the contact information we have available so that you can take appropriate protective steps. We may post a notice through the Site if a security breach occurs. If this happens, you will need a web browser enabling you to access our Site. We may also send an email to you at the email address you have provided to use in these circumstances. Depending on where you live, you may have a legal right to receive notice of a security breach in writing.

Users should also be aware of how they handle and disclose their Personal Information and should avoid sending Personal Information through insecure email. Please refer to the Federal Trade Commission’s website at https://www.consumer.ftc.gov/ for information about how to protect yourself against identity theft.

11. Your California Privacy Rights

Effective January 1, 2005, under California Civil Code Section 1798.83, if an individual who is a California resident has provided Personal Information to a business in connection with a business relationship that is primarily for personal, family, or household purposes, and if that business has within the immediately preceding calendar year disclosed such an individual’s Personal Information to a third party and knows or should have known that such third party used the information for its own direct marketing purposes, then that business is obligated to disclose in writing to such individual upon request, what Personal Information was shared and with whom it was shared.

Any request for a disclosure required under this California law should be sent to us via email or via postal mail at the addresses listed under the “Questions and Contact Information” section below.

Please note that under this law, we are not required to respond to your request more than once in a calendar year, nor are we required to respond to any request that is not sent to the email or mailing address designated above.

12. International Visitors

The Site and our services are hosted in and provided from the U.S. If you use the Site or our services from the European Union (or European Economic Region, "EU") or other regions with laws governing data collection and use that may differ from U.S. law, please note that you are transferring your personal data to the U.S. The U.S. does not have the same data protection laws as the EU and some other regions. By providing your Personal Information, you consent to the transfer of your personal data to the U.S. and the use of your Personal Information, in accordance with this Privacy Policy.

13. Information Retention

We may retain Personal Information for as long as we have a business need for it or as applicable laws, regulations, or government orders require us to retain it. Additionally, the Site and/or our services may enable you (or other users) to save information including information that you have made public or allowed certain users to access or see.

14. “Do Not Track”

Section 22575 of the California Business & Professions Code requires website and online service operators to disclose whether they honor web browser “Do Not Track” settings. Our capabilities at this time prohibit us from honoring the “Do Not Track” web browser settings. Other third parties may or may not honor Do Not Track signals. These parties may collect Personal Information about your online activities over time and across different web sites when you visit the Site, for example by using cookies on our Site. We have no access to or control over other parties’ Personal Information collection practices, even those with which we may have an affiliation. You should carefully review the privacy policy and terms of any website you visit. For more information about Do Not Track, please visit www.allaboutdnt.org.

15. Terms Applicable to Data from EU Member Countries

We are based in and operate from the U.S. In most cases, the Personal Information we collect is stored and used in the U.S. While we do not direct our services to residents of the EU, it is possible that EU residents may access and use the Site.

If we collect Personal Information from EU residents in a manner subject to the General Data Protection Regulation then, in addition to the above, the following terms shall also apply to our collection, use and retention of that information:

Compliance with Privacy Shield Principles: When handling information from residents of the EU member countries, we strive to comply with the EU-U.S. Privacy Shield Framework principles (Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access, and Recourse, Enforcement and Liability) regarding the collection, use and retention of Personal Information from EU member countries. However, our compliance with these principles may be limited (a) to the extent necessary to meet applicable national security, public interest, or law enforcement requirements; or (b) by statute, governmental regulation, or case law. If there is a conflict between the policies set forth below and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield Framework, visit the U.S. Department of Commerce’s Privacy Shield List at https://www.privacyshield.gov/list.

Basis for Collection: As set out above, we collect and process Personal Information for which you have given your express consent at the time of collection. For example, we collect Personal Information when you elect to participate in one of our promotions. We also collect and process Personal Information to order improve our Site, to deliver services and perform obligations under contracts we have with you, and to comply with our own legal obligations.

Sensitive Data: At this time we do not intentionally collect sensitive data, for example, biometric data, health data, or data revealing racial or ethnic origin, from visitors to the Site.

Onward Transfer: Except as otherwise provided in this Privacy Policy, we only disclose Personal Information to third parties who reasonably need to have access to it for the purpose of the transaction or activity for which it was originally collected or to provide services to or perform tasks or our behalf or under our instruction. All such third parties must agree to use such the Personal Information we provide to them only the purposes for which we have engaged them and they must either: (a) comply with the EU-US Privacy Shield Principles or another mechanism permitted by the applicable EU & Swiss data protection law(s) for transfers and processing of Personal Information; or (b) agree to provide adequate protections for the Personal Information that are no less protective than those set out in this Privacy Policy. Where we have knowledge that an entity to whom we have provided Personal Information is using or disclosing Personal Information in a manner contrary to this Privacy Policy, we will take reasonable and appropriate steps to prevent, remediate, or stop the use or disclosure.

Authorized Transfer: We also may disclose Personal Information for other purposes or to other third parties when you have consented to or requested such disclosure. Please be aware that we will disclose Personal Information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. We are not liable for appropriate onward transfers of personal data to third parties.

Data Processors: We may retain third parties to process or analyze personal Information we collect from the Site. For example, a Site may be maintained or hosted by a third party service provider, a promotion may be administered by a sales promotion agency, and/or products may be fulfilled by a wholesaler. These suppliers and other third parties who provide services for us are contractually obligated not to use Personal Information about you except as we authorize.

Profiling: We may analyze Personal Information we have collected about you to create a profile of your interests and preferences so that we can contact you with information that is relevant to you. We may make use of additional information about you when it is available from external sources to help us do this effectively. We may also use Personal Information about you to detect and reduce fraud and credit risk.

Your Rights: Your rights may include: (a) a right to withdraw your consent to the processing of Personal Information about you to which you have previously given consent; (b) a right to object to processing of Personal Information about you for the purpose of direct marketing; and (c) a right to have incorrect Personal Information about you corrected or removed.

If you request to have incorrect Personal Information removed, we may retain some of your Personal Information as necessary for the purposes of our legitimate business interests or in furtherance of public interests in accordance with the Privacy Shield Principles. Any Personal Information you have shared publicly with others may continue to be publicly visible on the Site.

You also have the right to obtain a copy of the Personal Information we have about you, although we reserve the right to charge a fee for this depending on the nature and frequency of your request(s) and our cost to provide the information.

Questions and Complaints: If you have questions or complaints regarding this Policy or our handing of your Personal Information, please contact us at service@fitnessblender.com. We will promptly investigate and attempt to resolve complaints and disputes in a manner that complies with the principles described in this Privacy Policy. Residents of Switzerland covered by the U.S. / Swiss Safe Harbor Principles should contact us with questions at the same address.

Enforcement and Disputes: In compliance with the EU-U.S. Privacy Shield and the U.S. / Swiss Safe Harbor Principles, we commit to resolve complaints about your privacy and our collection or use of your Personal Information. If you do not receive timely acknowledgement of your request or have an unresolved privacy or data use concern that we have not addressed satisfactorily, you may complain to your home data protection authority and can invoke binding arbitration for some residual claims not resolved by other redress mechanisms. Contact details for the EU data protection authorities can be found at http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.

The Federal Trade Commission has jurisdiction over our compliance with this Privacy Policy and the EU- US Privacy Shield Framework. As a last resort, privacy complaints that remain unresolved after pursuing these and other channels may be subject to binding arbitration before the Privacy Shield Panel to be created jointly by the U.S. Department of Commerce and the European Commission.

16. Changeability

We reserve the right to change or modify this Privacy Policy, the Site, and the services we offer at any time to reflect changes in our business, practices, or to keep current with relevant laws or industry standards. We may attempt to notify registered users of material changes by sending an email to the email address you most recently provided us in your account, profile, or registration (unless we do not have such an email address), and/or by posting notice of the changes on the Site. Your access to and/or use of the Site and our services will be subject to the most current version of this Privacy Policy posted on the Site at the time of your access or use. We recommend that you check the Site from time to time to inform yourself of any changes in this Privacy Policy, and stay apprised of any other Policies that may be applicable; you are solely responsible for reviewing and becoming familiar with any modifications to this Privacy Policy.

17. Questions and Contact Information

If you have any questions about our Privacy Policy, please contact us at service@fitnessblender.com.

Name: Compliance Officer
Address: Fitness Blender LLC, P.O. Box 1012, Mount Vernon, Washington 98273
Contact Us Form / Email: service@fitnessblender.com

Last Updated: October 2019