Our goal is to make health and fitness attainable, affordable and approachable.

Kelli & Daniel Co-founders

Kelli and Daniel at the lake

Fitness for Free

We believe fitness should be accessible to everyone, everywhere, regardless of income level or access to a gym.

Erica doing a Fitness Blender workout video

Get Rewarded

Spread the word and get Plus for free! Join our referral program to earn rewards you can put toward a Plus membership.

Referral QR code on a phone screen

Created by Trainers

Fitness Blender was founded by a husband and wife team of personal trainers who thought fitness should be accessible to everyone, regardless of their income. They also felt like there was a lack of reliable health and fitness information on the web, and too many people in the industry were more focused on monetary gain or appearance than they were on good health. In 2010 they launched Fitness Blender with the goal of providing research-backed fitness content with the intent of keeping the core platform free for everyone.

Kelli

Co-Founder
BS Psychology
BS Sociology
Certified Personal Trainer (CPT)

Daniel

Co-Founder
BS Dietetics
Certified Personal Trainer (CPT)

Built by a Diverse Team

Our Certified Personal Trainers, Doctors of Physical Therapy, Registered Dietitian Nutritionists, and Licensed Psychologists all work toward Kelli and Daniel’s vision - to create unbiased, gimmick-free, research-backed content, designed to be fun, accessible, and effective.

Behind the scenes you’ll find Engineers, Designers, and Operations professionals working hard to provide you with a great experience online, personal customer service, and hassle-free technology.

Driven by You

Since day one, we have relied on our members to guide our content, online features, and even our staff choices. We are always listening to your comments on videos, feedback during beta testing, and special requests in the community. Your input has helped us grow and we sincerely hope our content and features help you on your fitness journey. As a business, we believe good things happen when you put people first.