Cookie Policy

Welcome to Fitness Blender LLC, a Washington state limited liability company (“Company”). Company is an online platform offering health and fitness content, information, services, and products via the website and any other website, channel, application, mobile feature, and/or platform we operate (together, “Site”). In this Cookie Policy (“Cookie Policy”), the use of the words “Company,” “we,” “our,” and “us” refer to Fitness Blender LLC. The words “user,” “you,” and “your” refer to entities or individuals that access and/or use the Site. This Cookie Policy does not alter in any way the Website Terms of Use Agreement ("Terms"), Privacy Policy (“Privacy Policy”), or any other agreement you may have with us, and are hereby incorporated into the Terms.

When you visit the Site and the health and fitness content, information, services, and products Company provides via the Site (“Services”), we may assign your computer one or more cookies, to facilitate access to the Site and to personalize your online experience. Cookies enable us to customize and personalize your experience on our Site, including the products and promotions that are offered to you. Essentially, a cookie is a small amount of data that is sent to your browser from a web server and is stored on your computer’s hard drive. Through the use of a cookie, we also may automatically collect information about your online activity on the Site, such as the web pages you visit, the links you click, and the searches you conduct on the Site. Most browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies. If you choose to decline cookies, please note that you may not be able to sign in or use some of the interactive features or Services we offer. By accessing the Site, creating an account, and/or using the Company Services, you consent to this Cookie Policy. We may also request your explicit consent to this Cookie Policy in order to access certain portions of the Site. If you consent, you may later remove cookies as your browser permits.

1. Necessary Cookies

These cookies are required for the operation of the Site.

Cookie Type Duration Purpose
FB_SESSION First Party 1 day Identifies you as the user while browsing the Site
remember_web_* First Party 5 years Keeps you logged in after the browser closes
XSRF-TOKEN First Party 1 day Enables more secure form submissions on the Site
FB_TZ First Party Browser Close Contains your system time zone offset

2. Functionality Cookies

These cookies are necessary for the Site to remember user interactions, preferences, and choices.

Cookie Type Duration Purpose
FB_CA First Party Browser Close Contains your calorie selection when using the calendar-based meal plan
FBA#_* First Party 14 days Tracks when you hide a Site announcement so that it remains hidden

3. Performance and Analytical Cookies

These third-party vendors allow us to analyze Site features, usage, and number of visitors. They also enable us to improve how the Site functions and improve the user experience.

& Cookies
Duration Purpose
Google Analytics

Up to
2 years
Google Analytics cookies are used to distinguish users, track events, and track feature usage. View full cookie details.

Users can opt out by visiting the Google Analytics “opt-out browser add-on” page.

Up to
1 year
HotJar cookies are used for user experience improvements and feedback. View full cookie details.

Users can opt out by visiting the HotJar “Do Not Track” page.

4. Marketing and Advertising Cookies

Various third-party vendors use cookies to serve ads based on a user’s prior visits to the Fitness Blender website and other websites. Please review the purpose column below for information on how to opt out for each respective third-party vendor.

& Cookies
Duration Purpose
Google Adsense

Up to
3 years
Google Ads network serves ads related to products and services that may be of interest to you. View full cookie details.

Manage your ad personalization settings.

Users can opt-out by visiting the Google Analytics “opt-out browser add-on” page or visiting the Network Advertising Initiative Opt-out page.

Up to
1 year
Used with the login with Facebook feature. View and manage cookie details.
Amazon Associates N/A When an Amazon link is clicked the user is taken to an Amazon webpage and their privacy policy applies.
Power Systems Affiliate Program N/A When a Power Systems link is clicked the user is taken to a Power Systems webpage and their privacy policy applies.

Our business partners may also use cookies or other tracking technologies on our Site or in connection with our Services for the same general purposes identified in this Cookie Policy, including to improve their own marketing, products, or services. Third parties may use cookies and other technologies to collect information about your online activities over time and across different websites. They may combine this information to provide you with more relevant advertising. We are not responsible for the cookie policies of our business partners or other third parties.

Last Updated: July 2021