Halo Top Ice Cream: Savior or Devil In Disguise??

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So, like many people, I tend to binge eat and get seriously depressed afterwards. Ice cream is one of foods that is super hard not to binge. So I was super happy when I discovered Halo Top. An ice cream that I can eat a whole pint of without regret?! Sign me up! But I wonder if brands like Halo Top is some how still supporting my binging habits. How do you guys feel about brands like Halo Top that boast about being guilt-free?